In this blog, we are going to talk about the most fashionable social network of the moment, TikTok. What is TikTok, why use it in your digital marketing strategy, and the 6 key steps to introduce TikTok for businesses in your content marketing strategy?
What is TikTok?
As we have already mentioned, TikTok, also known as Douyin in China, is a mobile social network of selfie videos between 15 and 60 seconds long to which you can add free music clips and sounds from other people.
TikTok features more than 100 emoji stickers, funny face filters, speed settings, duo function to interact with other “Tiktokers” and its own editing tool.
The video platform has more than 2 billion downloads and more than 800 million active users worldwide.
Why use TikTok in your Marketing Strategy?
For some time now TikTok has been very successful and is becoming more and more attractive for brands and companies to incorporate into their marketing strategies. The platform offers several interesting features for businesses to connect with the target audience.
As with Instagram, from your Tik Tok profile, you can drive an audience to your website, YouTube channel, and even your own Instagram. On the other hand, we find TikTok Ads to make advertising campaigns about your brand and promote your products, this added to the great reach of the social network, becomes a very powerful weapon to enhance your marketing strategy.
Using TikTok in your strategy becomes a great opportunity because it has a very high engagement and is an ideal social network to interact and connect with your audience.
6 Steps to Introduce TikTok For Businesses in your Digital Marketing Strategy
- Analyze your Buyer Persona
The first step to start any strategy is to put a face to our ideal customer, the person we are targeting, and who we want to become our buyer. We must define the characteristics of that person: what tastes he/she has, objectives, work situation, etc.
- Create a TikTok account for your company
The second step is clear, create a TikTok account for your company, familiarize yourself with the platform, and start taking advantage of all the opportunities that this social network can give you. On the other hand, optimize your profile, and take care of your feed, and the profile image has to be in line with what you want to convey and make an attractive bio.
- Develop a Content Marketing Strategy for TikTok
To start developing your TikTok strategy, you must take into account that this social network is based on “User Generated Content”. This means that it is the content generated by the user that rules, it would be similar to word of mouth but in Digital Marketing. This way of creating content means that by creating high-impact content for the public you can grow faster and without the need to be a celebrity or pay for it.
- Create entertaining content about your product or service.
TikTok is a social network that offers many features to make your videos fun, take advantage of it and create content that is entertaining and fun for the audience while promoting your product or service.
If you want to promote a professional photography service you can give tips in an entertaining and brief way.
- Use hashtags in TikTok
Hashtags work very well in any social network and TikTok is no exception. Use hashtags related to the topic you are talking about to get a greater reach on the platform.
- Get the most out of TikTok Ads for Businesses
Finally, an option that is always there, is TikTok Ads. There are many advertising formats offered by TikTok Ads. Visit our website if you need more information or have any questions on where to buy tiktok followers.